Digital marketing for Tourism & Experiences
In tourism and experiences, you need to inspire, inform and convert at the same time — often across seasons, languages and different customer types.
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What customers need to understand
Visitors need to quickly understand what the experience is, why it is worth their time or money, and how to book it. Content, imagery, language and practical information must work together.
- Offers and experiences should be presented simply and inspiringly
- Seasonal information, location and booking must be clear
- International visitors may require strong language support and clear structure
Typical focus areas
SEO
Technical and content-led SEO for more relevant organic visibility.
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Content Marketing
A useful content plan supporting visibility, trust and sales.
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Video Editing
Short-form, ads and video content tailored to channel and message.
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Google Ads
Search, Performance Max and remarketing with clear structure and measurement.
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Translation & Localization
Norwegian and English content adapted to tone, market and context.
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Web Analytics
Measure what matters: leads, traffic, actions and channel contribution.
Learn more →Common weaknesses we look for
- The experience is only described in Norwegian, although many guests search in English
- Prices, duration and what is included are hard to find
- Booking sends guests off the website without a clear explanation
- Photos do not show what the experience is really like
How we start
- Language and search Norwegian and English content per experience, using words tourists actually use.
- Everything guests wonder about Price, duration, meeting point, inclusions, weather and cancellation terms on one page.
- Season plan Content and any advertising are planned before high season, not in the middle of it.
Questions from businesses in this industry
Should our website be in several languages?
For most tourism businesses, English is the most important in addition to Norwegian. Further languages should be chosen based on where guests actually come from.
Does Google Business Profile help with tourists?
Yes. Many tourists find activities via Google Maps, so a complete profile with photos, hours and website matters.
Can you create content during the season?
Yes, but it pays to plan and produce as much as possible before the season, when you have time.
Ready for the next step?
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