📍 Google Business Profile checklist (PDF)

Basics

• Business name matches your sign and official register exactly
• Correct primary category + 2–4 relevant secondary categories
• Address or service area is set correctly
• Phone number matches the website
• Website link points to the right page (ideally UTM-tagged)

Hours and services

• Opening hours are up to date, including holidays
• Services/products are added with short descriptions
• Description explains what you do and where (up to 750 characters)
• Attributes are set (e.g. accessibility, payments)
• Booking or appointment link added if relevant

Photos and posts

• Logo and cover photo uploaded
• At least 10 real photos of premises, team and work
• New photos added every month
• Posts (offers, news) published regularly
• Q&A filled in with common customer questions

Reviews and control

• You ask happy customers for a review with a direct link
• Every review gets a reply – including negative ones
• No bought or fake reviews (against Google’s rules)
• Name, address and phone are consistent in directories
• Profile insights checked every month

⬇ Download PDF (free)

Your ticks are only stored in your browser. General advice – no guarantee of Google rankings.