A/B Testing See what actually brings in enquiries – and improve what does not.
For you if: When there is enough relevant traffic and a clear hypothesis that can be tested without changing several things at once.
Agreed in writing before we start.
- Hypothesis and test goal
- Baseline and traffic assessment
- Variant design/implementation within scope
- Event and conversion measurement
- Result analysis and decision note
When changes are made by intuition instead of a clear hypothesis.
We prioritize testable hypotheses, define the measurement method and interpret results with traffic volume and data quality in mind.
Four clear steps.
- Review
We map goals, needs, data and what should be prioritized.
- Scope & price
You receive deliverables and the agreed price in writing before work starts.
- Build
We produce, test and let you approve along the way.
- Growth
We measure, learn and improve what actually matters.
What the written offer looks like.
- Hypothesis and test goal
- Baseline and traffic assessment
- Variant design/implementation within scope
- Event and conversion measurement
- Result analysis and decision note
Read more for your industry
Three decisions before we recommend a scope.
When this fits
When there is enough relevant traffic and a clear hypothesis that can be tested without changing several things at once.
First decision
Baseline, primary metric, variant, traffic assumptions and stopping/decision rules are defined before the test begins.
When we should choose something else
If measurement is unreliable or data volume is too weak, the data foundation should be improved before drawing strong conclusions.
How we move from observation to improvement.
Question & measurement
We test critical user flows, mobile behaviour and technical requirements before launch or handover.
Data quality
We connect this part to a clear metric or hypothesis and document what the data actually supports.
Hypothesis & priority
We make the key user tasks and content hierarchy concrete before locking visual detail.
Implementation / test
We verify that the agreed action can be measured consistently before results are used for budget or optimization decisions.
Interpretation & decision
We connect this part to a clear metric or hypothesis and document what the data actually supports.
Data quality, hypotheses and interpretation.
Data foundation
sufficient relevant traffic, one clear hypothesis, a defined KPI, implementation access and an agreed test period
Decision signals
difference between control and variant on the predefined KPI, uncertainty and test quality
Uncertainty & interpretation
Measurement depends on correct implementation, consent and data access. Experiments are interpreted according to actual data volume and uncertainty — not as guaranteed uplifts.
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Learn more →Practical questions about A/B Testing
When is A/B Testing the right next step?
When there is enough relevant traffic and a clear hypothesis that can be tested without changing several things at once. Baseline, primary metric, variant, traffic assumptions and stopping/decision rules are defined before the test begins.
What do you need from us before starting?
We clarify sufficient relevant traffic, one clear hypothesis, a defined KPI, implementation access and an agreed test period. If something is missing, we explain what can be done without it before scope and price are approved.
What do we concretely receive?
The core delivery is normally built around Hypothesis and test goal, Baseline and traffic assessment, Variant design/implementation within scope. Exact included and excluded work is confirmed in writing before starting, and we follow relevant signals such as difference between control and variant on the predefined KPI, uncertainty and test quality.
How certain can we be about the effect?
Measurement depends on correct implementation, consent and data access. Experiments are interpreted according to actual data volume and uncertainty — not as guaranteed uplifts.
Get a free quote for A/B Testing
Tell us briefly about your business and what you need. We will send you a fixed price in writing, usually within two working days.
- No obligation, no lock-in
- Fixed price before work starts
- We help businesses across Norway – remotely, with a fixed price