Google Ads for small businesses
Google Ads can put you at the top of the search results from day one – when people search for exactly what you offer. But for small businesses it is easy to spend money on the wrong clicks. Here is an honest look at when it pays off, what it costs and how we set it up.
How Google Ads works
You pay when someone clicks your ad. You choose which keywords to appear for, which area the ads show in and how much to spend per day. So you can start small and adjust as you go.
You pay the ad budget directly to Google. On top of that comes the work of setting up and following up the campaign – that is what we charge for.
When does Google Ads suit a small business?
- When people actively search for your service, for example “plumber”, “hairdresser Trondheim” or “accountant for sole traders”.
- When you have capacity for more jobs now and cannot wait months for SEO to work.
- When you want to test a new offer or a new area before investing more.
- When your website makes it easy to call or send an enquiry. Ads that send people to a slow or unclear page rarely work well.
It suits less well if almost nobody searches for what you sell, or if you have no time to follow up the enquiries that come in.
What does it cost with us?
Google Ads setup costs NOK 3,900 as a one-off price. You get the campaign, keywords and tracking set up properly. Ongoing management costs NOK 1,990/month, with no lock-in. The ad budget is extra and paid directly to Google, so you can see exactly what is spent.
| Service | One-off | Per month |
|---|---|---|
| Google Ads setupCampaign, keywords and tracking One-off | NOK 3,900 | — |
| Google Ads managementAd budget is extra Monthly | — | NOK 1,990/month |
We recommend a budget you are comfortable with, and would rather start small than big. The pilot offer – 30% off for the first 5 clients across Norway – applies to the one-off setup price, not management or ad budget.
Tracking first
Without tracking you cannot tell whether the ads bring enquiries or just clicks. So we set up tracking of what matters to you – such as forms and clicks on your phone number – before the campaign starts. Then we can switch off keywords that cost money without results, and spend the budget where it works.
Google Ads or SEO?
Ads give visibility immediately but stop when you stop paying. SEO takes longer but builds visibility that lasts. Many small businesses start with a small ad campaign while the website and Google profile are being built up. We help you choose what fits your budget – even if the answer is that you do not need ads yet.
The account is yours – wherever you are in Norway
The Google Ads account is in your name, and you have full access at all times. If you end the cooperation, you keep the account, the campaigns and the history.
We work with businesses all over Norway. Everything can be done remotely, and the ads target exactly the area you cover – a city, a region or the whole country.
Agreed in writing before we start.
- Campaign and ad group setup
- Keywords chosen for your offer
- Tracking of forms and phone clicks
- Targeting of the area you cover
- Recommended starting budget
- The account is in your name
Four clear steps.
- Review
We map goals, needs, data and what should be prioritized.
- Scope & price
You receive deliverables and the agreed price in writing before work starts.
- Build
We produce, test and let you approve along the way.
- Growth
We measure, learn and improve what actually matters.
Related services and guides
Common questions.
How much should I spend on ads?
It depends on your industry, area and how many jobs you can take. We recommend a budget you are comfortable with and adjust based on what the tracking shows.
Is the ad budget included in the price?
No. You pay the ad budget directly to Google. Our prices cover setup and management.
Is there a lock-in on management?
No. Monthly services have no lock-in period.
Can you promise a number of customers?
No – and be wary of anyone who does. We promise a proper setup, tracking of enquiries and that the budget goes where it does most.
Do I need a new website first?
Not always. The ads can send people to a dedicated landing page, or to an existing page that makes it easy to get in touch. We look at this in the free assessment.
Get a free quote for Google Ads
Tell us briefly about your business and what you need. We will send you a fixed price in writing, usually within two working days.
- No obligation, no lock-in
- Fixed price before work starts
- We help businesses across Norway – remotely, with a fixed price